For many people the statement is, "Urrrg! I can't pay for this and likely won't be able to in the future." Those people aren't potential customers. They were never part of the market to begin with. They're like people who make minimum wage going to an open house for a high-end home, or browsing the Lamborghini lot. There is no sales pitch that will make them a customer.Unagi wrote: ↑Wed Dec 02, 2020 11:31 am
We can't say, right?- because perhaps some people aren't paying for it because they have the option not to.
I mean, when I hit a paywall my mind has no problem saying "Nope, if you want me to pay for it, I will pass"... Other people, apparently, say "Urrrg! I want this - but - I don't want to pay for it though!!!"
If you are looking at the product (game, article, movie) you are a potential 'customer'. It's the 'price' you don't like.
Note: This doesn't apply to me, and isn't my 'justification.' If I really wanted to subscribe to a few news pages, I could do so by giving up something else (say, giving up new board games would pay for both NYT and WaPo subscriptions. I could choose a year of one or the or the other for what I spend on video games in a year. I could do both by giving up tea. ) But this is where the right/wrong discussion falls into shades of gray. There's a difference between a rich kid stealing wi-fi for the fun of it and a poor family stealing wi-fi because they don't have any other way to get it. Not all wrongs are equal.