Humble Bundle acquired by IGN
Posted: Fri Oct 13, 2017 3:29 pm
I'm not sure how I feel about this:
Media giant IGN announced today that it has acquired Humble Bundle, the company best known for selling packs of indie games at pay-what-you-want prices. Terms of the deal were not disclosed.
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However, a press release confirming the deal also noted that Humble will continue to operate independently in the wake of the acquisition, with no significant business or staffing changes. It will have some degree of support from IGN (which is itself owned by digital media giant J2 Global), specifically in terms of accelerating growth and raising more money for charity.
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"If it's not broken, don't fix it," said Galbraith, who explained that IGN started looking to make a deal like this nearly a year ago. "The idea is just to feed them with the resources they need to keep doing what they're doing."
"We want to stick to the fundamentals in the short term. We don't want to disrupt anything we're doing right already," added Graham. "Because of the shared vision and overlap of our customer bases, there’s going to be a lot of opportunities."